
Press Kit
Overview:
Rocky Steps Way is a 30-minute no-tools exercise routine inspired by the iconic Rocky Steps in Philadelphia. It utilizes the power of marginal gain to help create lasting habits for a healthier and more fulfilling life. The routine is supported by recipes created using fresh food from weekly grocery flyers, and it aims to inspire people to live healthier and more active lives.
Founder:
Bruno Paris is the founder of the Rocky Steps Way. He is a chef, fitness enthusiast, and former expert specialist and mentor to entrepreneurs with Score.org, an SBA (Small Business Administration) resource.
Inspiration:
Sylvester Stallone's Way Keep Punching philosophy and the Rocky saga inspired the Rocky Steps.
Also, the multitude of tourists and locals are running up and recreating the iconic Rocky dance at the top of the steps daily. It aims to capture the spirit of the "Peace Corps" by creating exercise meetups in public spaces, building friendships, and motivating each other to stay active.
EatnDoGood Fundraising:
It is a line of locally cooked without additives and preservatives meals
priced similarly to supermarket takeout to support community groups' good deeds.
Sales and reports are created and tracked in a group personalized e-commerce app.
Expansion:
Rocky Steps Way is looking to expand by creating RockyStepsWay Knights groups
and partnering with active benevolent groups.
Meal production's new location will be staffed by in-house training, with well-paying jobs.
We will attract quality team members with good wages, benefits, 5 days, no evening workweek.
Laders for new locations will earn profit-sharing and cash bonuses.
Connect here for more.